Gogoon Ukupakisha Kweziphuzo Ezinotshwala ngu-Wen Liu, Bo Zheng and Weijie Kang

Umdwebo Gogoon Ukupakisha Kweziphuzo Ezinotshwala ngu-Wen Liu, Bo Zheng and Weijie Kang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2021

Gogoon Ukupakisha Kweziphuzo Ezinotshwala

ngu Wen Liu, Bo Zheng and Weijie Kang

Iklayenti: Luzhou Laojiao Co., Ltd.china

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

40,591

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#119505

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Gogoon Ukupakisha Kweziphuzo Ezinotshwala

I-Gogoon iwumklamo webhodlela nokupakishwa kwe-baijiu, ugologo waseShayina ohluziwe. Ibhodlela linesimo esilula esiyisilinda esiveza ubumsulwa. Ihlombe lalo linephethini yesando ebhekisela ebuchwephesheni bezandla obucophelelayo. Umzimba uphothulwe ngokwakheka okucolisisekile kwe-daylight grain okubonisa ukukhanya kuwo wonke umkhawulo wangaphandle. Isivalo sihlanganisa insimbi, ukwakheka kwesikhumba nokhuni, okunikeza isimo esilula ukwakheka okucebile. Ibhodlela linobubanzi obungu-75 mm, ukujula okungu-75 mm nokuphakama okungu-260 mm. Umklamo wethula i-baijiu ngesitayela sikanokusho olulula esiqondiswe eqenjini elisha labathengi.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Gogoon Ukupakisha Kweziphuzo Ezinotshwala iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Gogoon Ukupakisha Kweziphuzo Ezinotshwala ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Gogoon Ukupakisha Kweziphuzo Ezinotshwala idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Izilinganiso Nokupakisha: Width 75mm* Depth 75mm* Height 260mm
Amathegi: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Ubuchwepheshe Bokukhiqiza: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Inselele Yokudweba: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Ucwaningo: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Ugqozi: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Ubude Bephrojekthi: 2020.01~2020.03 Shenzhen, China
Ukuhamba Kokusebenza: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Amalungu Eqembu: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang