Mingluye Umsebenzi Oyinhloko: Ukupakishwa Kwesiphuzo Esidakayo ngu-Wen Liu, Bo Zheng and Weijie Kang

Umdwebo Mingluye Umsebenzi Oyinhloko: Ukupakishwa Kwesiphuzo Esidakayo ngu-Wen Liu, Bo Zheng and Weijie Kang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2021

Mingluye Umsebenzi Oyinhloko: Ukupakishwa Kwesiphuzo Esidakayo

ngu Wen Liu, Bo Zheng and Weijie Kang

Iklayenti: Anhui Mingguang Liquor Co., Ltd

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

19,238

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#119677

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Mingluye Umsebenzi Oyinhloko: Ukupakishwa Kwesiphuzo Esidakayo

Umbhalo Wencwadi: I-Mingluye ingumklamo wokupakishwa kwe-baijiu, isiphuzo esidala saseChina esakhiwe ikakhulukazi ngobhontshisi we-mung. Isimo sebhodlela sithathe umqondo ebhontshisini we-mung, elisetshenziswa nakwezokwelapha zamaChina. Izinsimbi ezimhlophe eziqondile ebhodleleni zikhumbuza uhlaka lwembewu futhi zibonisa ukuphila okusha. Umzimba webhodlela unemifanekiso ecwebezelayo yamaqabunga, izinhlaka, kanye nezithelo zobhontshisi we-mung, kanti isivimbo sinesici semvelo esifana nomhlabathi. Ibhokisi elingaphandle lenziwe ngephepha elikhethekile eline-bronzing kanye nemifanekiso ephakemeyo. Ukupakishwa kugcinwe kulula ukuze kunciphiswe ukusetshenziswa kwezinto.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Mingluye Umsebenzi Oyinhloko: Ukupakishwa Kwesiphuzo Esidakayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Mingluye Umsebenzi Oyinhloko: Ukupakishwa Kwesiphuzo Esidakayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Mingluye Umsebenzi Oyinhloko: Ukupakishwa Kwesiphuzo Esidakayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Izilinganiso Nokupakisha: 130mm*100mm*280mm
Amathegi: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Ubuchwepheshe Bokukhiqiza: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Inselele Yokudweba: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Ucwaningo: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Ugqozi: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Ubude Bephrojekthi: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Ukuhamba Kokusebenza: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Amalungu Eqembu: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang