Burning Tea Umsebenzi Oyinhloko: Ipakethi Yebhodlela Loshuqe ngu-Genki Forest

Umdwebo Burning Tea Umsebenzi Oyinhloko: Ipakethi Yebhodlela Loshuqe ngu-Genki Forest ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2021

Burning Tea Umsebenzi Oyinhloko: Ipakethi Yebhodlela Loshuqe

ngu Genki Forest

Iklayenti: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

12,458

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#119725

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Burning Tea Umsebenzi Oyinhloko: Ipakethi Yebhodlela Loshuqe

Umbhalo Wencwadi: I-Burning Tea iwuhlelo lwepakethi yesiphuzo setiye elipakishwe ebhodleleni. Ibhodlela lenziwe nge-PET, uhlobo lwepulasitiki elilula futhi elibonakala ngokusobala futhi elimelana nokushayeka. Ileveli ihlanganisa kakhulu imibala emnyama nemhlophe, kanti uphawu lwelangabi eligolide luvela ngaphambili ukuze umkhiqizo ubonakale kalula emishinini egcwele. Igama lohlobo lisebenzisa izinhlamvu ezidwetshwe ngesitayela sombhalo wasemandulo wesiShayina osemthethweni. Ibhodlela linobubanzi obungu-66 mm nokuphakama okungu-220 mm. Isikhalo sibhalwe ngaphakathi ukuze kube lula ukubamba, kanti isisekelo esiyindilinga sengeza ukuzinza. Imibala yasemuva ikhombisa iyunavu ngayinye.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Burning Tea Umsebenzi Oyinhloko: Ipakethi Yebhodlela Loshuqe iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Burning Tea Umsebenzi Oyinhloko: Ipakethi Yebhodlela Loshuqe ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Burning Tea Umsebenzi Oyinhloko: Ipakethi Yebhodlela Loshuqe iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Izilinganiso Nokupakisha: Width 66mm x Height 220mm
Amathegi: Branding, Packaging, bottle, 3D, water
Ubuchwepheshe Bokukhiqiza: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Inselele Yokudweba: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Ucwaningo: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Ugqozi: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Ubude Bephrojekthi: The project started in June 2017.
Ukuhamba Kokusebenza: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Amalungu Eqembu: Xiaochen Liu
Chu Xu
Amakhredithi Ezithombe: Xiaochen Liu