Daejeon Bruce Rice Cake Redesign Umsebenzi Oyinhloko: Ukuphaka Ikhekhe Lerayisi ngu-Choulsoon Park

Umdwebo Daejeon Bruce Rice Cake Redesign Umsebenzi Oyinhloko: Ukuphaka Ikhekhe Lerayisi ngu-Choulsoon Park ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2021

Daejeon Bruce Rice Cake Redesign Umsebenzi Oyinhloko: Ukuphaka Ikhekhe Lerayisi

ngu Choulsoon Park

Iklayenti: Soongraphic

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#120168

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Daejeon Bruce Rice Cake Redesign Umsebenzi Oyinhloko: Ukuphaka Ikhekhe Lerayisi

Umbhalo Wencwadi: I-Daejeon Bruce Rice Cake Redesign iwuklamo lwephakheji lomkhiqizo wekhekhe lerayisi othengiswa yinkampani yezimonisi endaweni yaseDaejeon. Izithombe zezindawo eziyisishagalolunye eziyiziqoshi zaseDaejeon zishicilelwe kuphakheji, ngakho abathengi bathola ulwazi lwezokuvakasha lwendawo ndawonye nomkhiqizo. Uhla lwehlukaniswe kabili ngezinhlobo ezintathu ngokuya ngesiphefumulo, futhi uchungechunge ngalunye lusebenzisa umbala wemvelo wesithako sawo esiyinhloko ukuze uveze indlela okunambitheka ngayo. Amagama omkhiqizo abonakala ngesiKorea nesiNgisi. Kusetshenziswa iphepha elicinene, ngakho iphakheji lingase lime noma lilale lisicaba futhi lingasheshi lonakale.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Daejeon Bruce Rice Cake Redesign Umsebenzi Oyinhloko: Ukuphaka Ikhekhe Lerayisi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Daejeon Bruce Rice Cake Redesign Umsebenzi Oyinhloko: Ukuphaka Ikhekhe Lerayisi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Daejeon Bruce Rice Cake Redesign Umsebenzi Oyinhloko: Ukuphaka Ikhekhe Lerayisi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Izilinganiso Nokupakisha: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Amathegi: Illustration, Graphic, Design, Package
Ubuchwepheshe Bokukhiqiza: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Inselele Yokudweba: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Ucwaningo: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Ugqozi: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Ubude Bephrojekthi: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Ukuhamba Kokusebenza: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Amalungu Eqembu: Individual