Igolide Ukupakisha · 2021
Organic Ilebula Lewayini
by Ximena Ureta
- Umklomelo Wegolide we-A' Design Award 2021 in Ukupakisha
- CLIENT: MontGras
- Estimated Number of Design Views: 32,969
- Verification code 922B2947A4 · Verify this award
Colors
About Organic Ilebula Lewayini
I-Organic iwumklamo welebula lewayini owenzelwe uphawu lwewayini oluqinisekisiwe njengolwemvelo nolungenayo imikhiqizo yezilwane. Ilebula igqugquzelwe uhlelo lwemvelo oluzisekela ngokwalo lwamasimu amagilebhisi emvelo, atshalwa ngaphandle kwamakhemikhali noma imikhiqizo eyenziwe ngokwesayensi. Lokho kulingana kwemvelo kuvikela izihlahla zamagilebhisi ezinambuzaneni nasezifweni futhi kusekela impilo yamagilebhisi. Ilebula iphrintwe ephepheni eliqinisekisiwe elivuselelwe ngemibala emine ekhethekile, kusetshenziswa i-digital offset enemiphetho ye-silkscreen kanye nevanishi evikelayo. Amariliyefu aphrintiwe athatha indawo yesitembu sensimbi, ngakho amafoyili ensimbi ayagwenywa.
About the Umklomelo Wegolide we-A' Design Award
Organic Ilebula Lewayini iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Organic Ilebula Lewayini ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Organic Ilebula Lewayini idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Press Kit
- Unique Properties
- MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile. - Dimensions & Packaging
- Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm. - Tags
- Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
- Production Technology
- Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
- Design Challenge
- MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
- Research
- We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
- Inspiration
- Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
- Project Duration
- This project started in June 2020 in Santiago, Chile and ended in January 2021.
- Operation Flow
- MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
- Image Credits
- Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer
