Solemici Packaging Primary Function: Ukupakisha Kwemikhiqizo Yenyama by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IsilivaUkupakisha· 2021
Solemici Packaging Primary Function: Ukupakisha Kwemikhiqizo Yenyama
Client: Dmitry Kultygin
Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category
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About Solemici Packaging Primary Function: Ukupakisha Kwemikhiqizo Yenyama
I-Solemici iyidizayini yokupakisha yezibiliboco zenyama zase-Italy ezinjenge-salami ne-prosciutto. Idizayini iqhathanisa ukunambitheka komkhiqizo nemisebenzi emikhulu yobuciko be-Renaissance. Iphakethe eliyinhloko lithreyi lepulasitiki eliprintwe ngokwakheka kwe-marble. Ikhanda lephepha likhiqizwa ngokuprinta kwe-offset kanye nokushayela ifoyili yegolide, okusekela isimo esiyingqayizivele somkhiqizo. Ithreyi ilingana no-225 mm ngobude no-123 mm ngobubanzi. Imibala egqamile nemininingwane eyahlukanisayo isiza umkhiqizo ukuba uvele eshalofini lesitolo. Idizayini futhi ikhombisa inhlonipho ngezindlela zokukhiqiza zendabuko.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Solemici Packaging Primary Function: Ukupakisha Kwemikhiqizo Yenyama iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Solemici Packaging Primary Function: Ukupakisha Kwemikhiqizo Yenyama ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Solemici Packaging Primary Function: Ukupakisha Kwemikhiqizo Yenyama iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
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