Luzhou Laojiao 1915 Ukuphakethwa Kwebhodlela Lotshwala by Haijun Shen

Luzhou Laojiao 1915 Ukuphakethwa Kwebhodlela Lotshwala by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2021

Luzhou Laojiao 1915 Ukuphakethwa Kwebhodlela Lotshwala

by Haijun Shen

Client: DIGA Creative design

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Luzhou Laojiao 1915 Ukuphakethwa Kwebhodlela Lotshwala

I-Luzhou Laojiao 1915 iwukuphakethwa kotshwala baijiu baseShayina. Ibhodlela lisebunjwe njengesikebhe esiseqhwana, futhi izimpawu ezibonakalayo zicwengiwe zisuselwa emephini yaseJiangyang yaseLuzhou. Ukuma okugobile kubhekisela olwelweni oluvela ngaphakathi futhi kunikeza umuzwa okhululekile esandleni. Ibhodlela lenziwe ngengilazi enombala ofafaziweyo nophawu lwebhrendi olusetshenzisiweyo. Ibhokisi liphothulwe ngobronzi, ngokugxivizela nophawu lwebhrendi olusetshenzisiweyo. Ukuphakethwa kulinganisa amamilimitha angu-58 nge-158 nge-350. Inhloso iyisimo esikhanyayo nesinobukhazikhazi kubantu abaphuza utshwala abaneminyaka engu-30 kuya kwengu-40, ngomuzwa wesimanje ozinga eliphezulu ogcina isimo sendabuko.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Luzhou Laojiao 1915 Ukuphakethwa Kwebhodlela Lotshwala iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Luzhou Laojiao 1915 Ukuphakethwa Kwebhodlela Lotshwala ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Luzhou Laojiao 1915 Ukuphakethwa Kwebhodlela Lotshwala iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin