Hankol Liquor Umsebenzi Oyinhloko: Ukuklama Kwephakheji by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Umsebenzi Oyinhloko: Ukuklama Kwephakheji by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2021

Hankol Liquor Umsebenzi Oyinhloko: Ukuklama Kwephakheji

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

15,509

Verified Award Winner

Verify Award Status for #121965

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Umsebenzi Oyinhloko: Ukuklama Kwephakheji

Umbhalo Wencwadi: I-Hankol Liquor ingukuklama kwephakheji yotshwala olunambitheka njengesosi. Igama elithi Hankol libhekisela emuntwini ophuza ngesibindi nangenjabulo, okubonisa umoya wohlelo lomkhiqizo ogxile ebantwini. Ibhodlela lakhelwe ngemigqa eqinile nelula, kanti uphawu lomkhiqizo (logo) luvezwa ngaphambili. Izinhlobo eziphephile nezingaphandle (positive and negative forms) zihlanganisa isithombe-mfihlo somsunguli ngaphakathi kwesimo esingaphandle, okukhumbuza injongo yokuqala yohlelo lomkhiqizo. Ukuloba kwesiShayina (Chinese calligraphy) kanye nophawu lokugcina (seal) kusetshenziswa kwifonti ukuze kuvezwe isici samasiko asempumalanga. Ibhokisi elingaphandle lenziwe ngengxenye ye-EPP eqondene nemvelo.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Hankol Liquor Umsebenzi Oyinhloko: Ukuklama Kwephakheji iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Hankol Liquor Umsebenzi Oyinhloko: Ukuklama Kwephakheji ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Hankol Liquor Umsebenzi Oyinhloko: Ukuklama Kwephakheji iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020