Peaceful Umsebenzi Oyinhloko Wokuphakethe kwe-Tiye Enephunga Elimnandi by Wang Jinsheng is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
InsimbiUkupakisha· 2021
Peaceful Umsebenzi Oyinhloko Wokuphakethe kwe-Tiye Enephunga Elimnandi
Client: Yunnan Tech & Besiness University
Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category
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- Verified Award Winner
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The Design
About Peaceful Umsebenzi Oyinhloko Wokuphakethe kwe-Tiye Enephunga Elimnandi
Umbhalo Wencwadi: I-Peaceful iyidizayini yokuphakethe iyeza le-tiye elinephunga elimnandi. Ibhokisi elingaphandle lihlotshaniswe nomfanekiso opendwe ngesandla wowesifazane egqoke i-cheongsam, ingubo yendabuko yabesifazane baseShayina, enemifanekiso yezimbali exubene naphakathi endwangwini. Umfanekiso ufakwa ngendlela yokuphrinta ye-gravure ekhavini lekani lealuminiyamu. Iphakheji linezingxenye ezimbili, ikhava yebhokisi kanye nomzimba webhokisi, ukuze amakani amancane avuleke kalula, akhishwe futhi aboniswe. Ipheshana le-aluminiyamu elingaphakathi livikela i-tiye emswakameni. Kungahlanganiswa amakha amathathu ukuze kufaneleke izinambitheko ezahlukene.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Peaceful Umsebenzi Oyinhloko Wokuphakethe kwe-Tiye Enephunga Elimnandi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Peaceful Umsebenzi Oyinhloko Wokuphakethe kwe-Tiye Enephunga Elimnandi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Peaceful Umsebenzi Oyinhloko Wokuphakethe kwe-Tiye Enephunga Elimnandi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
- Dimensions & Packaging
- Width 75mm x Length 200mm x Height 45mm
- Tags
- Cheongsam, Scented Tea, Classical, Elegant, Tradition
- Production Technology
- The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
- Design Challenge
- There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
- Research
- This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture. - Inspiration
- The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
- Project Duration
- The project started in September 2020 in Kunming and finished in March 2021 in Kunming
- Operation Flow
- The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
- Team Members
- Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao - Image Credits
- Image#1: Illustrator Wang Jinshengi, 2020.
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