Bel Gusto Primary Function: Ukupakisha Kwe-Pasta by Olga Takhtarova

Bel Gusto Primary Function: Ukupakisha Kwe-Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2021

Bel Gusto Primary Function: Ukupakisha Kwe-Pasta

by Olga Takhtarova

Client: Sot F&d

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Bel Gusto Primary Function: Ukupakisha Kwe-Pasta

Book Text: I-Bel Gusto iwuhlelo lokupakisha lomugqa we-pasta esanda kwenziwa eyenziwe ngokolweni oluqinile i-durum. Le phakethe yenziwe ngendlela yephasela leposi elithunyelwe livela e-Italy. Kusetshenziswa izitembu zeposi, izimpawu zeposi, imifanekiso edwetshwe ngesandla yezindawo zomlando zase-Italy, kanye nokulingiswa kwephepha le-kraft. Iwindi lokubuka livumela umthengi ukuthi abone i-pasta engaphakathi kwebhokisi ngaphambi kokuthenga. Imigqa enemibala enokugcwala nokukhanya okufanayo yehlukanisa izimo ezahlukene ze-pasta ngaphakathi komugqa. Amaphakethe aphrintwa kufilimu ye-PET nge-varnish ekhethiwe.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Bel Gusto Primary Function: Ukupakisha Kwe-Pasta iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Bel Gusto Primary Function: Ukupakisha Kwe-Pasta ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Bel Gusto Primary Function: Ukupakisha Kwe-Pasta iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.