Niulanshan Primary Function: Ipulasitiki Lokupakisha Ithobhili Yotshwala ngu-Tiger Pan

Umdwebo Niulanshan Primary Function: Ipulasitiki Lokupakisha Ithobhili Yotshwala ngu-Tiger Pan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2021

Niulanshan Primary Function: Ipulasitiki Lokupakisha Ithobhili Yotshwala

ngu Tiger Pan

Iklayenti: Beijing Chuangyitang Sales Co., Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#123934

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Niulanshan Primary Function: Ipulasitiki Lokupakisha Ithobhili Yotshwala

Niulanshan ukwakheka kokupakisha kwe-edishini elinganyselwe kwebhrendi yotshwala baseShayina, okwakhululwa ngeNyaka Wenkabi. Ithobhili yenziwe ngengilazi kanti ibhokisi lenziwe ngezinkuni. Umklamo ugwema iqiniso bese usebenzisa isimo sesimanjemanje nesingaqondakali. Umugqa oqondile ohlatshwe ngentshengula emzimbeni wethobhili uveza umzimba oqinile nesimilo esingayekethisi senkabi. Uphawu lwebhrendi lugcina kuphela uhlamvu lokubhala olubhaliwe u-Niu, olusho inkabi. Umzila wokugcina welulwe ukuveza inkulumo yesiShayina ethi u-Niu kuze kube sekugcineni, isifiso sokufinyelela imigomo. Inhloso ukukhanga abathengi abasha.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Niulanshan Primary Function: Ipulasitiki Lokupakisha Ithobhili Yotshwala iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Niulanshan Primary Function: Ipulasitiki Lokupakisha Ithobhili Yotshwala ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Niulanshan Primary Function: Ipulasitiki Lokupakisha Ithobhili Yotshwala iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Izilinganiso Nokupakisha: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Amathegi: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Ubuchwepheshe Bokukhiqiza: The bottle is made of glass and the box is made of wood.
Inselele Yokudweba: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Ucwaningo: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Ugqozi: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Ubude Bephrojekthi: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Ukuhamba Kokusebenza: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Amapathenti: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Amalungu Eqembu: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Amakhredithi Ezithombe: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan