Mazurro Umsebenzi Oyinhloko: Ipakheji Yekhofi ngu-19 Poludnik Agencja Reklamowa

Umdwebo Mazurro Umsebenzi Oyinhloko: Ipakheji Yekhofi ngu-19 Poludnik Agencja Reklamowa ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2021

Mazurro Umsebenzi Oyinhloko: Ipakheji Yekhofi

ngu 19 Poludnik Agencja Reklamowa

Iklayenti: Mazurro

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

11,697

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#124176

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Mazurro Umsebenzi Oyinhloko: Ipakheji Yekhofi

Umbhalo Wencwadi: I-Mazurro iwuklamo lwepakheji lwekhofi. Uklamo lususelwa kuphethini yezithombe ehlukile eyakhelwe onhlamvwini u-M. Le phethini inikeza amasaka ekhofi ukubukeka okuqinile nokuvelele. Isakhiwo esilula se-geometric kanye nokuphambana okuqinile kusiza amasaka ukuba avele emishwini yezitolo. Le phethini iphefumulelwe umsebenzi kaJosef Hoffmann, umsunguli we-Vienna Workshop, ozakhiwo zakhe ezilula zaba nomthelela ekuqaleni kwe-modernism. Amasaka aphrintwa ngendlela yokuphrinta ye-flexographic. Kunikezwa izinambitheko ezintathu, ngayinye inombala ohlukile kanye nendawo emhlophe engaphansi eyakha umphumela we-metallic ezindaweni ezikhethiwe.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Mazurro Umsebenzi Oyinhloko: Ipakheji Yekhofi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Mazurro Umsebenzi Oyinhloko: Ipakheji Yekhofi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Mazurro Umsebenzi Oyinhloko: Ipakheji Yekhofi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Izilinganiso Nokupakisha: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Amathegi: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Ubuchwepheshe Bokukhiqiza: The packaging design was printed on flexographic printer.
Inselele Yokudweba: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Ucwaningo: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Ugqozi: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Ubude Bephrojekthi: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Ukuhamba Kokusebenza: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Amapathenti: Not applicable.
Amalungu Eqembu: Paweł Mikołajec
Dawid Koruszowic
Amakhredithi Ezithombe: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020