Zhen Hao E Umsebenzi Oyinhloko Wokuphakwa Kokudla Kwezinja by Yuchen Han

Zhen Hao E Umsebenzi Oyinhloko Wokuphakwa Kokudla Kwezinja by Yuchen Han is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2022

Zhen Hao E Umsebenzi Oyinhloko Wokuphakwa Kokudla Kwezinja

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Zhen Hao E Umsebenzi Oyinhloko Wokuphakwa Kokudla Kwezinja

Umbhalo Wencwadi: I-Zhen Hao E iwuchungechunge lokuphakwa kokudla kwezinja kanye nezidlo ezincane zezinja. Umklamo uncike kusiko lamaShayina ngokwethula izinja njengababusi basendulo bezikhathi ezehlukene. EShayina, abanikazi bezinja bavame ukuchazwa njengezikhulu ezikhonza izilwane zazo zasekhaya, futhi lo mqondo wakha izithombe zomdwebo. Abalingiswa bezinja bomdwebo (cartoon) bakhombisa iqembu losayizi, behlukanisa izinja ezincane kwezimaphakathi nezinkulu. Imibala ehlukene ihlukanisa ukudla kwezinja nezidlo ezincane, ukuze uhla lwemikhiqizo luqondakale kalula. Kusetshenziswa iphepha elisetshenziswe kabusha, iphepha elifakwe amagoda (corrugated paper) kanye namasaka omanyoyo we-aluminium foil.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Zhen Hao E Umsebenzi Oyinhloko Wokuphakwa Kokudla Kwezinja iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Zhen Hao E Umsebenzi Oyinhloko Wokuphakwa Kokudla Kwezinja ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Zhen Hao E Umsebenzi Oyinhloko Wokuphakwa Kokudla Kwezinja iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.