Tralock Ukuphakisha Kokukhiya by Bakhtiyar Baimurzayev

Tralock Ukuphakisha Kokukhiya by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2022

Tralock Ukuphakisha Kokukhiya

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Tralock Ukuphakisha Kokukhiya

I-Tralock iwuphakhishi oluklanyelwe isikhiya sesutikhesi yokuhamba. Ibhokisi lakhiwe ngesimo sesutikhesi encane, okuxhumanisa ngokuqondile uphakheji nenjongo yomkhiqizo. Igama lihlanganisa amagama okuhamba (travelling) nokukhiya (lock), futhi unobumba u-o kulogo wakhiwe ngesimo somgodi wokhiye. Isakhiwo sinezingqimba ezimbili. Isiqu se-blister sibamba isikhiya nezikhiye zisendaweni, kanti ingqimba yebhodi liphepha iphethe umklamo oshicilelwe. Ukusikwa okukhethekile (diecut) kuvumela umthengi ukuthi abone umkhiqizo ongaphakathi. Imibala ekhanyayo ibonisa isihloko sokuhamba futhi isiza uphakhishi ukuba luvele lucace.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Tralock Ukuphakisha Kokukhiya iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Tralock Ukuphakisha Kokukhiya ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Tralock Ukuphakisha Kokukhiya iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev