Loacker Rebrand Ukupakisha Ukudla ngu-Marco Ventrice

Umdwebo Loacker Rebrand Ukupakisha Ukudla ngu-Marco Ventrice ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2022

Loacker Rebrand Ukupakisha Ukudla

ngu Marco Ventrice

Iklayenti: Spider

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

33,693

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#127989

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Loacker Rebrand Ukupakisha Ukudla

I-Loacker Rebrand yisimiso sokupakisha kanye nesobunikazi bebhrendi esidalelwe inkampani yokudla enomlando eyaziwa ngamawafula nemikhiqizo kashokoledi. Ilogo ithatha isimo sesihlangu esibandakanya iNtaba iSciliar, okuwukubhekisela egameni lomndeni, izimpande kanye nemvelo ezungezile. Umkhaya ngamunye wemikhiqizo wethulwa ngencazelo ecacile yeresiphi kanye nezithako. Ukulandelana kwezinto zokupakisha kubuye kwachazwa kabusha futhi izithombe zomkhiqizo zibukeka ngempela. Ikhodi engemuva kwephakethe ngalinye ixhuma nolwazi olwengeziwe mayelana nebhrendi kanye nento.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Loacker Rebrand Ukupakisha Ukudla iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Loacker Rebrand Ukupakisha Ukudla ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Loacker Rebrand Ukupakisha Ukudla iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Izilinganiso Nokupakisha: different sizes
Amathegi: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Ubuchwepheshe Bokukhiqiza: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Inselele Yokudweba: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Ucwaningo: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Ugqozi: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Ubude Bephrojekthi: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Ukuhamba Kokusebenza: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Amalungu Eqembu: Spider Adv, Loacker Team
Amakhredithi Ezithombe: All food images were realized featuring studio PiùLuce.