Qinjianguo Ukugoqwa Kwempushana Ye-Yam by Dongcheng

Qinjianguo Ukugoqwa Kwempushana Ye-Yam by Dongcheng is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2022

Qinjianguo Ukugoqwa Kwempushana Ye-Yam

by Dongcheng

Client: Qinjianguo

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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The Design

About Qinjianguo Ukugoqwa Kwempushana Ye-Yam

Qinjianguo ingumklamo wokugoqwa impushana ye-yam yensimbi eqinile. Umkhiqizo ulandela umjikelezo wokutshala weminyaka eyishumi, lapho umhlaba uphumula futhi kutshalwa isizini eyodwa kuphela ye-yam njalo emashumini eminyaka. I-yam ekhulela emhlabathini onjalo imunca izakhamzimba ezicebile, futhi inyama yayo yenziwa impushana ngokuqondile. Ibhokisi lilinganiselwa ku-120 ngo-120 ngo-150 amamilimitha. Imifanekiso yakha uphawu olubonakalayo lwenombolo eyishumi, olwakhiwe ngezinkonjane entwasahlobo, izinsikizi ehlobo, umsebenzi wezolimo ekwindla, imisedari ebusika kanye nabalimi abalimayo. Imifanekiso ibonisa izinkathi zonyaka zaleli shumi leminyaka.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Qinjianguo Ukugoqwa Kwempushana Ye-Yam iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Qinjianguo Ukugoqwa Kwempushana Ye-Yam ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Qinjianguo Ukugoqwa Kwempushana Ye-Yam iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU