Fly By Jing Umsebenzi Oyisisekelo: Ukuphakishwa kwe-Condiment by Fly By Jing is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IbhulonziUkupakisha· 2022
Fly By Jing Umsebenzi Oyisisekelo: Ukuphakishwa kwe-Condiment
by Fly By Jing
Client: Fly By Jing
Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category
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- Verified Award Winner
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The Design
About Fly By Jing Umsebenzi Oyisisekelo: Ukuphakishwa kwe-Condiment
Umbhalo Wencwadi: Fly By Jing ukuklama kokuphakishwa kwesosi ye-Sichuan chili crisp ethengiswa embizeni yengilazi. Ukuklama kugxile emasikweni futhi kwakhiwe ngendlela abantu abadla ngayo namuhla. Uhlu lombala oshaqisayo kanye nomsindo wezwi oluqondile kwenza ukuphakishwa kwehlukane kuma sosi amanye asemakethe. Amagama axhumene ashicilelwe ku-label achaza umkhiqizo futhi awahlukanise ukuze umfundi aqonde kalula. Ukuklama kubonisa izinjongo kanye nemigomo yomkhiqizo, okususela kunambitheka lwaseChengdu namahhotela amancane endawo.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Fly By Jing Umsebenzi Oyisisekelo: Ukuphakishwa kwe-Condiment iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Fly By Jing Umsebenzi Oyisisekelo: Ukuphakishwa kwe-Condiment ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Fly By Jing Umsebenzi Oyisisekelo: Ukuphakishwa kwe-Condiment iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
- Dimensions & Packaging
- W 6mm x D 6mm x H 8.5mm, glass jar
- Tags
- Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
- Inspiration
- The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
- Team Members
- Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency - Image Credits
- All images / Photographer / Maria Be
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