Shuanghui Rebrand Umsebenzi Oyinhloko Wesigaxa ngu-Tiger Pan

Umdwebo Shuanghui Rebrand Umsebenzi Oyinhloko Wesigaxa ngu-Tiger Pan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

Shuanghui Rebrand Umsebenzi Oyinhloko Wesigaxa

ngu Tiger Pan

Iklayenti: Shuanghui Group

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

16,345

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#130897

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Shuanghui Rebrand Umsebenzi Oyinhloko Wesigaxa

Ukuphakwa Kabusha kwe-Shuanghui kuwuklamo lwepakheji yomkhiqizo we-ham ovuthiwe othengiswa eShayina. Ukuklanywa kabusha kugcina izici zomkhiqizo wokuqala futhi kubuyisela izithombe eziyi-pixelated ngemidwebo yezakhiwo zejometri, ukuze ipakheji ikwazi ukubonwa kusukela ebangeni elikude. Imibono yomkhiqizo isuka ezingosini ezahlukene nasekuhlanganisweni okwahlukene ilula yaba yizakhiwo eziyindilinga. Amaqoqo amathathu emibala ekhanyayo ahlukanisa izinambitheko ezihlukene. Ukuhleleka okucacile kolwazi kanye nohlelo lochungechunge oluhlangene lusiza abathengi ukuthi bathole ngokushesha into abayifunayo. Ukubhalwa kwebhrendi elisha kulandela isicwecwe esithambile.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Shuanghui Rebrand Umsebenzi Oyinhloko Wesigaxa iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Shuanghui Rebrand Umsebenzi Oyinhloko Wesigaxa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Shuanghui Rebrand Umsebenzi Oyinhloko Wesigaxa iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Izilinganiso Nokupakisha: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Amathegi: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Ubuchwepheshe Bokukhiqiza: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Inselele Yokudweba: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Ucwaningo: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Ugqozi: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Ubude Bephrojekthi: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Ukuhamba Kokusebenza: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Amalungu Eqembu: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Amakhredithi Ezithombe: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu