Treasured Brew of the Cave Ukupakisha Ibhodlela le-Baijiu ngu-Tiger Pan

Umdwebo Treasured Brew of the Cave Ukupakisha Ibhodlela le-Baijiu ngu-Tiger Pan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2022

Treasured Brew of the Cave Ukupakisha Ibhodlela le-Baijiu

ngu Tiger Pan

Iklayenti: Jiugui Liquor Co., Ltd

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#130922

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Treasured Brew of the Cave Ukupakisha Ibhodlela le-Baijiu

I-Treasured Brew of the Cave iwumklamo wokupakisha we-baijiu yaseChina. Isimo sebhodlela lesikhwama esiyinsika sigcinwa, ngentambo esongelezwe entanyeni, kanti impahla esetshenzisiwe ishintshwe kusuka ku-phosela iya engilazini. Ubuso begilazi bengeza ukukhazimula nokuthwebeka futhi behlukanisa ibhodlela nokupakisha kwezinto zobumba okusetshenziswa ngamanye amabhrendi. Kubazwe intaba esisekelweni ngesitayela sokudweba sasendulo saseChina ukuze kudluliswe umqondo wokugcina emhumeni, indlela esetshenziswe isikhathi eside abantu bakwaMiao. Ibhodlela lihlala lihlanzekile futhi liyabonakala, nenombolo esithupha eshicilelwe kulo.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Treasured Brew of the Cave Ukupakisha Ibhodlela le-Baijiu iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Treasured Brew of the Cave Ukupakisha Ibhodlela le-Baijiu ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Treasured Brew of the Cave Ukupakisha Ibhodlela le-Baijiu iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Izilinganiso Nokupakisha: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Amathegi: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Ubuchwepheshe Bokukhiqiza: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Inselele Yokudweba: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Ucwaningo: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Ugqozi: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Ubude Bephrojekthi: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Ukuhamba Kokusebenza: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Amalungu Eqembu: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Amakhredithi Ezithombe: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu