Gregory Donut Umsebenzi Oyinhloko: Ipakheji Yama-Donut ngu-Stora Enso China Packaging

Umdwebo Gregory Donut Umsebenzi Oyinhloko: Ipakheji Yama-Donut ngu-Stora Enso China Packaging ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

Gregory Donut Umsebenzi Oyinhloko: Ipakheji Yama-Donut

ngu Stora Enso China Packaging

Iklayenti: Stora Enso China Packaging

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Gregory Donut Umsebenzi Oyinhloko: Ipakheji Yama-Donut

Umbhalo Wencwadi: I-Gregory Donut yidizayini yepakheji esekelwe ephepheni yama-donut athengiswa njengokudla okuthathwayo. Wonke amaphepha abonakalayo asezingeni lokuthinta ukudla. Isivikelo senziwe ngephepha le-FBB elinamandla amakhulu, elihuqwe ngevanishi engenagcokama esekelwe emanzini evikela uyinki futhi liphrintwe ngeyinki yesoya esezingeni lokudla. Isakhiwo esijikeleza ngamadigri angamashumi ayisishiyagalolunye sivumela umpakishi ukuthi akhe ibhokisi ngokushesha, ukuze ipakheji ikwazi ukuthunyelwa isacacile. Ibhokisi ngayinye igcina ama-donut ayisithupha, futhi izinga elimbili lezandlo zesivikelo lifanele izinhlobo ezingamaphesenti ayisithupha noma ayishumi nambili. Imifanekiso yombala oluhlaza okwesibhakabhaka enemidwebo yama-donut kanye nengqoloyi ikhumbuza ngamasiko amatilosi.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Gregory Donut Umsebenzi Oyinhloko: Ipakheji Yama-Donut iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Gregory Donut Umsebenzi Oyinhloko: Ipakheji Yama-Donut ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Gregory Donut Umsebenzi Oyinhloko: Ipakheji Yama-Donut iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Izilinganiso Nokupakisha: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Amathegi: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Ubuchwepheshe Bokukhiqiza: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Inselele Yokudweba: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Ucwaningo: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Ugqozi: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Ubude Bephrojekthi: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Ukuhamba Kokusebenza: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Amapathenti: Structure utility model patent copyright belongs to Stora Enso China Packaging
Amalungu Eqembu: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li