Xiaofengtan Liquor Umsebenzi Oyinhloko: Ukuphakwa Kotshwala ngu-Zhu Hai and Fang Jian

Umdwebo Xiaofengtan Liquor Umsebenzi Oyinhloko: Ukuphakwa Kotshwala ngu-Zhu Hai and Fang Jian ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2022

Xiaofengtan Liquor Umsebenzi Oyinhloko: Ukuphakwa Kotshwala

ngu Zhu Hai and Fang Jian

Iklayenti: Zhu Hai, Fang Jian

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#131479

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-Xiaofengtan Liquor Umsebenzi Oyinhloko: Ukuphakwa Kotshwala

Umbhalo Wencwadi: Xiaofengtan kuphakwe kotshwala oluphezulu lwaseShayina. Isimo sebhodlela sithathwe emabhodleleni ebumba asetshenziswa ngokwesiko eShayina ukugcina utshwala, esakhiwe kabusha ngesimo esilula esifanele ukuncamela kwesimanje. Umzimba oyindilinga uhambisana nokwe-nkomba yesandla, okwenza ibhodlela lube lula ukubambeka futhi kusize ukuvimbela ukushelela. Isivalo esiliphuzi elinsundu sinemigqa emile eyingqimba futhi sivuleka kalula. Amachaphaza aliphuzi elinsundu akha isakhiwo sokubukeka kubona kubhodlela nasebhokisini elincane elinesimo sekhiyubhi, elinesilinganiso esingu-130 nge-130 nge-135 millimitha. Ibhokisi lenziwe ngephepha elibolayo, futhi usayizi onciphisiwe wehlisa ukusetshenziswa kwezinto zokwakha.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Xiaofengtan Liquor Umsebenzi Oyinhloko: Ukuphakwa Kotshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Xiaofengtan Liquor Umsebenzi Oyinhloko: Ukuphakwa Kotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Xiaofengtan Liquor Umsebenzi Oyinhloko: Ukuphakwa Kotshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Izilinganiso Nokupakisha: 130mm x130mm x135mm
Amathegi: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Ubuchwepheshe Bokukhiqiza: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Inselele Yokudweba: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Ucwaningo: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Ugqozi: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Ubude Bephrojekthi: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Ukuhamba Kokusebenza: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Amalungu Eqembu: Hai Zhu
Jian Fang