BeeHacchee Umsebenzi Oyinhloko: Ukupakisha kwe-Tart by Shingo Furusho

BeeHacchee Umsebenzi Oyinhloko: Ukupakisha kwe-Tart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2022

BeeHacchee Umsebenzi Oyinhloko: Ukupakisha kwe-Tart

by Shingo Furusho

Client: Kiyomasa Seika Co.

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About BeeHacchee Umsebenzi Oyinhloko: Ukupakisha kwe-Tart

Umbhalo Wencwadi: I-BeeHacchee ingumklamo wepakethe yetart yoshizi lonyosi. Ibhokisi lina-hexagon futhi likhumbuza indlu yezinyosi, linikeza isimo esibonakalayo somqondo wezinyosi. Ipakethe yakhiwe ngephesana elilodwa lekhadibhodi futhi ilinganiselwa ku-224 mm ububanzi, 195 mm ukujula, kanye no-44 mm ukuphakama. Iphepha le-Kraft linika umbono wobumfushane nokusheshayo, kuyilapho umngcele ophuzi ophrintiwe ngaphezulu kobuso wengeza umehluko. Ukuphrinta okuphuzi kuphepha le-Kraft kunobunzima, ngoba umbala ucwila ephepheni, ngakho kwasetshenziswa umlingani wokuphrinta onekhono eliphezulu ukufeza umphumela owuhloswe.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

BeeHacchee Umsebenzi Oyinhloko: Ukupakisha kwe-Tart iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. BeeHacchee Umsebenzi Oyinhloko: Ukupakisha kwe-Tart ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. BeeHacchee Umsebenzi Oyinhloko: Ukupakisha kwe-Tart iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.