Kind Tea is a Charitable Project Ukuphakwa Kweti ngu-Viktoriia Korytina

Umdwebo Kind Tea is a Charitable Project Ukuphakwa Kweti ngu-Viktoriia Korytina ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2022

Kind Tea is a Charitable Project Ukuphakwa Kweti

ngu Viktoriia Korytina

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

10,668

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#131733

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Kind Tea is a Charitable Project Ukuphakwa Kweti

I-Kind Tea ukwakhiwa kwephakheji lohlobo lweti yemvelo edayiselwa iphrojekthi yomusa. Iti yenziwa amabhoyi amabili anesifo se-Duchenne muscular dystrophy, futhi ukudayiswa kwayo kuqongelela imali yokuvuselelwa kwawo. Iphakheji ibonisa umlingiswa onemibala eqaqambile obonisa injabulo yobuntwana. Izinhlobo ezintathu zibonakaliswa ngezinhlobo ezintathu zemibala, ukuze uhlobo ngalunye lube lula ukulubona. Uhlobo ngalunye lunayo nayo inguqulo yasebusika. Ifomethi iyisikhwama esingu-50 gremu esinelebula elingu-100 ngo-180 amamilimitha. Ukukhiqizwa nokuhlanganiswa kwagcinwa kulula futhi konganyelwe kahle, ngoba amabhoyi azilungiselela wona ngokwawo amaphakethe.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Kind Tea is a Charitable Project Ukuphakwa Kweti iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Kind Tea is a Charitable Project Ukuphakwa Kweti ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Kind Tea is a Charitable Project Ukuphakwa Kweti iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Izilinganiso Nokupakisha: Format: Sachet with label

50 g

100 mm x 180 mm
Amathegi: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Ubuchwepheshe Bokukhiqiza: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Inselele Yokudweba: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Ucwaningo: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Ugqozi: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Ubude Bephrojekthi: We joined the project in January 2021 and the guys still work for now
Ukuhamba Kokusebenza: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Amapathenti: No information
Amalungu Eqembu: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Amakhredithi Ezithombe: This project was made by our in-house team of Wishnia agency.