Tsingtao Beer Ukupakishwa Kwebhokisi Lesipho Sikabhiya ngu-Tsingtao Brewery Culture Media Co., Ltd.

Umdwebo Tsingtao Beer Ukupakishwa Kwebhokisi Lesipho Sikabhiya ngu-Tsingtao Brewery Culture Media Co., Ltd. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2022

Tsingtao Beer Ukupakishwa Kwebhokisi Lesipho Sikabhiya

ngu Tsingtao Brewery Culture Media Co., Ltd.

Iklayenti: Tsingtao Brewery Culture Media Co.,Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#132955

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Tsingtao Beer Ukupakishwa Kwebhokisi Lesipho Sikabhiya

Utshwala baseTsingtao yibhokisi lesipho elakhelwe umgubho weminyaka eyi-120 yebhrandi. Umklamo uphethe otshwala abathathu bohlobo lwePilsner lwakudala futhi usekelwe kwisakhiwo esihlukile saseQingdao. Umdwebo uhlanganisa izimpawu zezindawo zendawo namasiko ebhrandi, ukhombisa ukuxhumana phakathi kwebhrandi namasiko esifunda. Isikhwama sangaphandle sivuleka sivule izinhlangothi zombili, ukunyakaza okugqugquzelwe ukuqhakaza kwe-hops, esinye sezithako zotshwala. Utshwala buyabonakala uma ibhokisi lesipho livulwa. Kusetshenziswa iphepha elikhethekile, futhi ukukhiqizwa kufaka phakathi ukuphrinta kwe-UV, ukushisela okushisayo kanye nokugxiliswa.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Tsingtao Beer Ukupakishwa Kwebhokisi Lesipho Sikabhiya iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Tsingtao Beer Ukupakishwa Kwebhokisi Lesipho Sikabhiya ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Tsingtao Beer Ukupakishwa Kwebhokisi Lesipho Sikabhiya iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Izilinganiso Nokupakisha: Width 276mm x Depth 90mm x Height 286mm
Amathegi: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Ubuchwepheshe Bokukhiqiza: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Inselele Yokudweba: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Ucwaningo: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Ugqozi: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Ubude Bephrojekthi: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Ukuhamba Kokusebenza: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Amalungu Eqembu: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu