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Pindao Tiancheng Umsebenzi Wokuphakisha Utshwala by Jun Li

Pindao Tiancheng Umsebenzi Wokuphakisha Utshwala by Jun Li is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.


IbhulonziUkupakisha· 2022

Pindao Tiancheng Umsebenzi Wokuphakisha Utshwala

by Jun Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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The Design

About Pindao Tiancheng Umsebenzi Wokuphakisha Utshwala

I-Pindao Tiancheng iwuhlelo lokuphakisha lohlobo lotshwala, olususelwa kusiko lamaTao. Ibhodlela lengilazi lakhiwe ngesimo senombolo eyodwa, okuyinkomba yombono wamaTao othi eyodwa iyimvelaphi yezinto zonke. Isakhiwo esilula sibonisa isiko lomkhiqizo futhi senza ukuthi umkhiqizo ubonakale kalula futhi waziwe ngokushesha. Ibhodlela lengilazi lipendwe ngombala futhi iphethini ipheswe olwelwesini. Ibhokisi lenziwe ngephepha elikhethekile elinombala wethusi kanye nomfanekiso ophakanyisiwe, futhi lilinganiselwa ku-150 ngo-120 ngo-300 amamilimitha. Ibhokisi livuleka ngasohlangothini ukuze kube lula ukubonisa umkhiqizo. Ngemuva kokusetshenziswa, ibhodlela lingasetshenziswa njengevazi noma njengomhlobiso.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Pindao Tiancheng Umsebenzi Wokuphakisha Utshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Pindao Tiancheng Umsebenzi Wokuphakisha Utshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Pindao Tiancheng Umsebenzi Wokuphakisha Utshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity, reflects the brand connotation 。
Dimensions & Packaging
The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
Tags
Taoist Culture,Simplicity, Differentiation
Production Technology
The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
Design Challenge
It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
Research
Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
Inspiration
The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
Project Duration
The project started in January 2021 and will be completed in April 2021.
Operation Flow
The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
Team Members
Jun Li

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