Zaotu Shaofang Umsebenzi Oyinhloko: Ukuphakelwa Kotshwala by Bo Gao

Zaotu Shaofang Umsebenzi Oyinhloko: Ukuphakelwa Kotshwala by Bo Gao is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2022

Zaotu Shaofang Umsebenzi Oyinhloko: Ukuphakelwa Kotshwala

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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The Design

About Zaotu Shaofang Umsebenzi Oyinhloko: Ukuphakelwa Kotshwala

Umbhalo Wencwadi: I-Zaotu Shaofang iwuphakheji owakhelwe utshwala olwenziwe nge-bentonite emhlophe, okuyibumba elengezwa odakeni lwesikhala sokuvutshelwa. Iphakheji isebenzisa umbala omhlophe we-bentonite njengombala wayo oyinhloko. Izintaba, ilanga, amafu, amanzi, izihlahla kanye nezinyoni kuhlanganiswe kwakha iphethini eyakhiwe ngendlela efana nezimpawu zesiShayina ezisho i-bentonite. Iphethini le ibonisa indawo yokukhiqizwa kwewayini kanye nesici esiyinhloko somkhiqizo. Ibhokisi livuleka phakathi liye ngasohlangothini olubili, kanti ibhokisi elingaphakathi lihamba phambili ukuze liboniswe. Ibhokisi lakhiwe ngephepha elikhethekile elinesigcobo segolide, kanti ibhodlela lengilazi lisitshelwe umbala omhlophe elinephethini ebhakiwe.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Zaotu Shaofang Umsebenzi Oyinhloko: Ukuphakelwa Kotshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Zaotu Shaofang Umsebenzi Oyinhloko: Ukuphakelwa Kotshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Zaotu Shaofang Umsebenzi Oyinhloko: Ukuphakelwa Kotshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao