Xi Jiu Hanmi Ukupakisha Kotshwala ngu-Heng Luo

Umdwebo Xi Jiu Hanmi Ukupakisha Kotshwala ngu-Heng Luo ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2022

Xi Jiu Hanmi Ukupakisha Kotshwala

ngu Heng Luo

Iklayenti: Laboratory and Hopeful

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#133901

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Xi Jiu Hanmi Ukupakisha Kotshwala

I-Xi Jiu Hanmi iwumklamo wokupakisha wotshwala baseShayina. Ibhodlela lisebenzisa isakhiwo esinezinhlangothi eziyisishiyagalombili esikhundleni sebhodlela eliyindilinga elivamile. Isimo sesivalo sithathelwe embhoshongweni wesigodlo sesikhathi sobukhosi bakwa-Han, kanti umzimba webhodlela ubhekisela emhlobisweni we-jade i-Shuang Mao. Ihlombe lebhodlela linemidwebo yezilwane ezine ezingcwele: udrako oluhlaza okwesibhakabhaka, ingwe emhlophe, inyoni ebomvu kanye nofudu olumnyama. Ibhodlela lenziwe ngengilazi yezinga eliphezulu efafazwe nge-matte. Ibhokisi liqoshwe ngokugqamile futhi lacindezelwa ngokushisayo ngombala omnyama, igolide kanye nokubomvu okumnyama. Umklamo ubonisa isiko lasegcekeni lobukhosi bakwa-Han.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Xi Jiu Hanmi Ukupakisha Kotshwala iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Xi Jiu Hanmi Ukupakisha Kotshwala ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Xi Jiu Hanmi Ukupakisha Kotshwala idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Izilinganiso Nokupakisha: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Amathegi: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Ubuchwepheshe Bokukhiqiza: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Inselele Yokudweba: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Ucwaningo: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Ugqozi: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Ubude Bephrojekthi: The project started in September 2020 in Jingdezhen and finished.
Ukuhamba Kokusebenza: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Amalungu Eqembu: Luo Heng