Wuliang Image Umsebenzi Wokupakisha Utshwala by Luo Heng

Wuliang Image Umsebenzi Wokupakisha Utshwala by Luo Heng is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2022

Wuliang Image Umsebenzi Wokupakisha Utshwala

by Luo Heng

Client: Laboratory and Hopeful

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Wuliang Image Umsebenzi Wokupakisha Utshwala

I-Wuliang Image ngumklamo wokupakisha utshwala owenzelwe umkhiqizo we-Baijiu waseShayina. Isimo sebhodlela sithathelwe kwibhodlela leNyanga lobukhosi baseMing, futhi umzimba oyindilinga usho inyanga egcwele nomqondo wokuhlanganyela kabusha. Imigqa egobile nemidwebo yamaza amanzi kusonga ibhodlela njengesilika. Umzimba wengilazi ugudliwe ngesihlabathi futhi uphethe iphawu le-rose gold elimbethiwe, kanti isicongo sebhodlela sisebenzisa inqubo yokugqoka insimbi engabuyisi ukukhanya. Ibhokisi lenziwe nge-acrylic yegolide ecwebezelayo enensimbi ecwebezelayo nokugxiviza ngokushisa. Ubuciko obungaphansi obudlulisela ukukhanya buxhasa ukubamba okuzinzile nokukhululekile.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Wuliang Image Umsebenzi Wokupakisha Utshwala iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Wuliang Image Umsebenzi Wokupakisha Utshwala ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Wuliang Image Umsebenzi Wokupakisha Utshwala iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Dimensions & Packaging: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tags: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Production Technology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Design Challenge: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Research: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspiration: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Project Duration: The project started in September 2021 in Torino and finished.
Operation Flow: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Team Members: Luo Heng
Image Credits: Luo Heng