Satine Jersey Umsebenzi Oyinhloko: Ipakheji Yobisi by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
InsimbiUkupakisha· 2022
Satine Jersey Umsebenzi Oyinhloko: Ipakheji Yobisi
Client: Yili Group
Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #134131The Design
About Satine Jersey Umsebenzi Oyinhloko: Ipakheji Yobisi
Umbhalo Wencwadi: I-Satine Jersey iyipakheji eklanyelwe umkhiqizo wobisi lwe-Jersey oluphakeme. Ukuklama kusebenzisa isitayela se-Art Deco ukuveza ubukhazikhazi nokubonisa umsuka wobisi. Isizinda sisibekelwe ngombala oluhlaza we-Satine, kanti uphawu lwenkampani lwenziwe ngombala wegolide. Imidwebo yemigqa yegolide ibonisa indawo yaseBrithani nepulazi lezinkomo zobisi zaseJersey, elikakelwe yi-London Eye. Igama lomkhiqizo libekwe ngaphakathi kophawu lwakudala lwewax yokuvala lwaseYurophu ukuze kuveze isiko laseBrithani. Ipakheji engaphakathi yenziwe ngefoyili ye-aluminium, kanti ibhokisi engaphandle yenziwe ngephepha elimhlophe elikhanyayo elinombala wesiliva.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Satine Jersey Umsebenzi Oyinhloko: Ipakheji Yobisi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Satine Jersey Umsebenzi Oyinhloko: Ipakheji Yobisi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Satine Jersey Umsebenzi Oyinhloko: Ipakheji Yobisi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
- Dimensions & Packaging
- Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm - Tags
- Packaging, milk, premium, China, Jersey
- Production Technology
- Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper - Design Challenge
- Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
- Research
- In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
- Inspiration
- The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
- Project Duration
- The project started in February, 2020 and the product is launched in April, 2020.
- Operation Flow
- The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
- Team Members
- Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG - Image Credits
- All photos credits to blackandgold Shanghai, 2022.
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