Small Satine Umsebenzi Oyinhloko Wokuphakela Uphahla Lobisi Lwezingane by Blackandgold Shanghai

Small Satine Umsebenzi Oyinhloko Wokuphakela Uphahla Lobisi Lwezingane by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2022

Small Satine Umsebenzi Oyinhloko Wokuphakela Uphahla Lobisi Lwezingane

by Blackandgold Shanghai

Client: Yili Group

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Small Satine Umsebenzi Oyinhloko Wokuphakela Uphahla Lobisi Lwezingane

Umbhalo Wencwadi: I-Small Satine iphahla lomkhiqizo wobisi lwemvelo olwenzelwe izingane. Umklamo wandisa uphawu lwebhrendi kaSatine we-milk futhi ugcina uphawu lwalo kanye nemibala yalo emhlophe naluhlaza okwotshani. Umlingiswa obizwa ngokuthi Small Satine uvela ephaneli langaphambili, ephumula otshanini eceleni kwethole. Iphaneli langemuva ikhombisa umbono obanzi wepulazi lezinkomo zobisi, olwaklanywe ngesitayela esikhungethe futhi esilula. Igama lomkhiqizo lisetshenzwe ngefonti efaneleke ezinganeni, futhi ulwazi lwezakhi zokudla luvezwe ngokucacile ukuze abazali bakwazi ukuluqonda. Iphakethe langaphakathi lenziwe ngebhokisi lephepha.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Small Satine Umsebenzi Oyinhloko Wokuphakela Uphahla Lobisi Lwezingane iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Small Satine Umsebenzi Oyinhloko Wokuphakela Uphahla Lobisi Lwezingane ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Small Satine Umsebenzi Oyinhloko Wokuphakela Uphahla Lobisi Lwezingane iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Dimensions & Packaging: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Tags: Packaging, milk, kid, China, organic
Production Technology: Inner pack: Tetra Pack
Box: paper
Design Challenge: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Research: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspiration: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Project Duration: The project started in Feb, 2021 and the product is launched in June, 2021.
Operation Flow: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patents: All photos credits to blackandgold Shanghai, 2022.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG