My Moonfly Ibhokisi Lesipho by ShenZhen XiShang Boutique Packing Co., Ltd

My Moonfly Ibhokisi Lesipho by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2022

My Moonfly Ibhokisi Lesipho

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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The Design

About My Moonfly Ibhokisi Lesipho

I-My Moonfly iyibhokisi lesipho eliklanyelwe amakhekhe enyanga aphakelwa ngethuba loMkhosi wekwindla Ophakathi. Ukwakheka kukhombisa iSigodlo Senyanga sezinganekwane zaseShayina, ngezindlwana zokuhlala namahholo akhiwe ngokuqoshwa kwephepha okuyizithombe ezinemininingwane eminingi enemikhakha eminingi. Ukukhanya okungaphakathi enyangeni kukhanya ngaphakathi kwemikhakha eqoshiwe, kudale amaphethini oshintshayo okukhanya nesithunzi. Ibhokisi liphethe amakhekhe enyanga ayisithupha nekhabhethe elinamafolokhwe nemimese. Kusetshenziswa iphepha elingonakalisi imvelo, elinokugxivizwa nokuqoshwa ngegolide. Ngobukhulu obungu-242 nge-242 nge-75 wamamilimitha, ibhokisi lingagcinwa njengomhlobiso okhanyayo emashalofini noma ematafuleni.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

My Moonfly Ibhokisi Lesipho iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. My Moonfly Ibhokisi Lesipho ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. My Moonfly Ibhokisi Lesipho iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
Dimensions & Packaging: 242x242x75mm
Production Technology: It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
Design Challenge: The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
Research: The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
Inspiration: It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
Project Duration: This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
Operation Flow: Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu