The Pompadour Ukupakishwa Kwamakha ngu-Ivie China

Umdwebo The Pompadour Ukupakishwa Kwamakha ngu-Ivie China ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2022

The Pompadour Ukupakishwa Kwamakha

ngu Ivie China

Iklayenti: Ivie

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#135740

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-The Pompadour Ukupakishwa Kwamakha

I-Pompadour iwumklamo wokupakishwa kwamakha ogqugquzelwe indawo yokugunda izinwele yesintu yamaNgisi. Ibhokisi langaphandle lisebenzisa iphethini yamabhlokwe ethathwe ephansi lezindawo zokugunda izinwele, futhi ibhokisi lesikhumba livuleka ngendlela ekhumbuza ukuhlala esihlalweni sokugundwa izinwele. Ibhodlela liyisilinda sengilazi ecacile enemigqa emile, futhi i-helix ebomvu, emhlophe neluhlaza okwesibhakabhaka iyajikeleza njengoba ibhodlela livulwa ngokusonteka. Ikhasi eliphrintiwe ngefonti ye-serif lethula ulwazi lomkhiqizo ngesitayela sephephandaba lakudala. Ibhodlela liphethe ikhapsuli engagcwaliswa kabusha, futhi ukupakishwa kwangaphandle kwenziwe ngezinto ezingabuye zisetshenziswe kabusha.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

The Pompadour Ukupakishwa Kwamakha iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. The Pompadour Ukupakishwa Kwamakha ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. The Pompadour Ukupakishwa Kwamakha idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.

The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.

The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Izilinganiso Nokupakisha: Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm
Amathegi: Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Ubuchwepheshe Bokukhiqiza: Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Inselele Yokudweba: The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.

Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Ucwaningo: The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.

From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.

Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.

Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
Ugqozi: From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.

The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Ubude Bephrojekthi: The project started in September 2020 in Shanghai, China and Finished in October 2021.
Ukuhamba Kokusebenza: Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.

Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.

Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.

Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.

Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Amapathenti: N/A
Amalungu Eqembu: Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu
Amakhredithi Ezithombe: All photo credits to Ivie China