Neon Zebra Brand Launch Ukupakisha Kweziphuzo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2022

Neon Zebra Brand Launch Ukupakisha Kweziphuzo

by PepsiCo Design and Innovation

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Neon Zebra Brand Launch Ukupakisha Kweziphuzo

I-Neon Zebra iwuklamo lokupakisha lohlu lwezinhlanganisi ze-cocktail. Yileli themba ngalinye kanye nephakethe leziphuzo linekhomba yohlobo oluhlukile lweziphuzo ezixutshiwe, ebizwa nge-Neon Zebra equation. Le khomba ikhombisa abathengi indlela yokwenza isiphuzo esixutshiwe ngalo mkhiqizo. Ithini ngalinye lenza ama-cocktail amabili, ahlukaniselwe ukwabelwana. Izithombe zokuhlobisa ezikhonjiswa eceleni komkhiqizo zilula, zisebenzisa ucezu lolamula kanye ne-mint ukwengeza ukujula. Izihlobiso zivela njengezithombe ezinamandla ezinezingxenye ezimbili noma njengezimo ezinezingxenye ezintathu, futhi ziletha impilo emhlabeni we-Neon Zebra.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Neon Zebra Brand Launch Ukupakisha Kweziphuzo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Neon Zebra Brand Launch Ukupakisha Kweziphuzo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Neon Zebra Brand Launch Ukupakisha Kweziphuzo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release