Umdwebo Lay's Smiles Campaign Ukuphakwa Kokudla ngu-PepsiCo Design and Innovation ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.
IbhulonziUkupakisha· 2022
Lay's Smiles Campaign Ukuphakwa Kokudla
ngu PepsiCo Design and Innovation
Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#137247Ukuklama
Mayelana ne-Lay's Smiles Campaign Ukuphakwa Kokudla
Umkhankaso i-Lay's Smiles ungumklamo wokuphakwa kokudla owakhishwa eRussia. Ubuso obukhulu obumamathekayo buyingxenye enkulu yombukiso kuwo wonke amaphakethe. Ukuphakwa kugcina isimo esisele sokubukwa esaziwayo se-Lay's kanye nemibala ekhombisa uhlobo lwe-flavour yomkhiqizo. Ukwesekwa okunikezwa kuHlelo lobuNgane lweBest Buddies Foundation nakho kuyaboniswa ephaketheni. I-ruble eyodwa iyanikelwa kulolu hlelo kuphakethe ngalinye elithengiwe. Inhloso ukwabelana ngomlayezo omuhle kanye nokwethula ibhrendi njengenhloso enenjongo.
Ukuqashelwa
Mayelana ne-Umklomelo Webhulonzi we-A' Design Award
Lay's Smiles Campaign Ukuphakwa Kokudla iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Lay's Smiles Campaign Ukuphakwa Kokudla ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Lay's Smiles Campaign Ukuphakwa Kokudla iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Ugqozi
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
Okuxhasiwe
Hlola Ngaphesheya Kwe-Designers.org
Thola imikhiqizo, izinsizakalo namathuba avela kubaphathi bethu bezikhangiso.
Okuningi Okungahlolwa
Okuklanyelwe Okuhlobene
Hlola okuningi okuklanywe okuwine umklomelo okuvela esigabeni esifanayo, okukhethwe ngokufaneleka.
