Igolide Ukupakisha · 2022
Pepsi New Year 2022 LTO Ikani Yesiphuzo
by PepsiCo Design and Innovation
- Umklomelo Wegolide we-A' Design Award 2022 in Ukupakisha
- Estimated Number of Design Views: 41,571
- Verification code 2500824339 · Verify this award
Colors
About Pepsi New Year 2022 LTO Ikani Yesiphuzo
I-Pepsi New Year 2022 LTO iwuchungechunge lwamakani esiphuzo ayisithupha akhethekile enziwe ngenani elilinganiselwe eholidini lasebusika. Amakani akhishwa eRussia njengengxenye yomkhankaso wesizini wophawu lwentengiso. Imidwebo yomkhosi ihloselwe ukuhambisana nesikhathi sonke samaholide, siphetha ngoNyaka Omusha. Idizayini iphinde inwebe uphawu lwentengiso ngale kokupakisha ngezici zokusebenzisana. Abathengi bangaskena ikhodi ye-QR ekuleli kani ngalinye besebenzisa i-smartphone ukuze bafinyelele kumaphromoshini, okuhlanganisa nethuba lokuwina ama-hoodie nezikibha ezikhanyayo ezenziwe ngenani elilinganiselwe.
About the Umklomelo Wegolide we-A' Design Award
Pepsi New Year 2022 LTO Ikani Yesiphuzo iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Pepsi New Year 2022 LTO Ikani Yesiphuzo ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Pepsi New Year 2022 LTO Ikani Yesiphuzo idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Press Kit
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
