Dr Alva Astronomy Ibhokisi Yesipho by Jiemei Fang and Kang Jiang is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IbhulonziUkupakisha· 2022
Dr Alva Astronomy Ibhokisi Yesipho
Client: Dr Alva
Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #137326The Design
About Dr Alva Astronomy Ibhokisi Yesipho
Dr Alva Astronomy iyibhokisi yesipho eyakhelwe uMkhosi WeMasondo Aphakathi (Mid-Autumn Festival), okuyisidlo sesintu esidumile saseChina. Ibhokisi ibamba amakhekhe enyanga (moon cakes) kanye nesibani sokuvezela esincane esakhelwe ngendlela yeteleskopu. Iteleskopu ikhishwa, ibekwe engxenyeni yebhokisi ebizwa ngokuthi indawo yokubukela izinkanyezi (observatory section), bese ijikwa ukuze ivezele isithombe senyanga. Umklamo lo ususelwa emkhubeni wokubukela inyanga kanye nomqondo wokungenisa inyanga kuwo wonke amakhaya. Ibhokisi yesipho yenziwe ngekhadibhodi namaphepha anemibhalo yokuphrinta kanye nezingxenye zeplexiglass, futhi ilinganiselwa kuma-350 nga-350 nga-550 amamilimitha.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Dr Alva Astronomy Ibhokisi Yesipho iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Dr Alva Astronomy Ibhokisi Yesipho ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Dr Alva Astronomy Ibhokisi Yesipho iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dr Alva Astronomy is a gift box packaging design for the traditional Chinese festival "Mid-Autumn Festival". The gift box conveys the concept of Dr. Alva's courage to explore the ecological balance of the skin. During the Mid-Autumn Festival in China, people have the custom of viewing the moon. The gift box can project the moon, which means bringing the moon into thousands of households.
- Dimensions & Packaging
- 350mmx350mmx550mm
- Tags
- Mid-autumn festival, Gift box, Moon cake gift box, Dr Alva space capsule, Full moon, Moon viewing, Moon
- Production Technology
- Cardboard, Paper, Printing, Projection lamp, Plexiglass,
- Design Challenge
- Box structure, Creative concept, Plexiglass mold opening, Projection lamp printing
- Inspiration
- The Mid-autumn Festival, exploration, moon watching, and keywords are the concepts that Dr Alva wants to convey. We use the spaceship to travel in space and human beings to explore the universe to reflect the spirit of exploration that the brand wants to convey. In the design of the gift box, we use a lamp that can project the moon to reflect bringing the moon into thousands of households to appreciate the moon. The gift box given to customers not only contains moon cakes but also a moon.
- Project Duration
- The project started in Shenzhen in June 2021, completed in Shenzhen in August 2021, and exhibited in Shenzhen in August 2021
- Operation Flow
- Take out the telescope, put it in the observatory, rotate the telescope to project the moon
- Team Members
- Fang Jiemei
Jiang Kang
Wang Xinyu
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