Wildheart Organics Amakhandlela E-Aromatherapy by Angela Spindler

Wildheart Organics Amakhandlela E-Aromatherapy by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2022

Wildheart Organics Amakhandlela E-Aromatherapy

by Angela Spindler

Client: Depot Creative

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wildheart Organics Amakhandlela E-Aromatherapy

Ukubukeka kwe-premium komugqa wekhandlela wesoya onephunga elimnandi. Umqondo bekuwukugqekeza kube abathengisi abasezingeni eliphezulu ngokubukeka okuzomelana nekhwalithi yomkhiqizo, ukuze kukhulunywe ngakho nge-livery yomkhiqizo. Ukukhetha okubalulekile nokuqedwa kungukhiye kubathengi' imibono, kusukela kukho kokubili okuvelayo kokuqala kuye kokuhlola okwesibili okucatshangelwa kakhulu. Imibala esetshenzisiwe itholakala ezitshalweni namakhambi enza iphunga ngalinye. Imifanekiso inekhwalithi ye-ethereal, ibhekisela ephunga elihlakazeka emoyeni njengoba ikhandlela livutha.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Wildheart Organics Amakhandlela E-Aromatherapy iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Wildheart Organics Amakhandlela E-Aromatherapy ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Wildheart Organics Amakhandlela E-Aromatherapy iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.

Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials.
Dimensions & Packaging: There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.

52 SKU's, 5 product ranges
Tags: Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
Production Technology: Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars.
Design Challenge: The project timing was quite tight.
Research: On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
Inspiration: Whiff of luxury.

It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.

We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges.
Project Duration: Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019
Operation Flow: Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening.
Team Members: Angela Spindler - Creative Director, designer, illustrator
Annie Dekker - Finished art, retouching, illustration colour/retouching