By Beth Collagen Supplement Packaging by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IgolideUkupakisha· 2022
By Beth Collagen Supplement Packaging
Client: Depot Creative
Umklomelo Wegolide we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #137495The Design
About By Beth Collagen Supplement Packaging
I-ejensi yanikezwa umsebenzi wokudala isistimu kamazisi obonakalayo kanye nedizayini yokupakisha, okuhlanganisa nomkhumbi osezingeni eliphezulu wale nkampani kanokusho. Lapho kwenzeka khona zonke izinto ezisetshenziswayo zakhethwa ngokusekelwe emininingwaneni yazo yezemvelo, kusukela ekusetshenzisweni kwemfucuza yangemva komthengi, amaphepha e-FSC kanye noyinki owenziwe ngesoya. Ukupakishwa kusebenzisa iphalethi yombala wombala oluhlaza omnyama nokhanyayo we-pastel hues, izinto zekhwalithi ephezulu, izakhiwo kanye nokuqedwa kokuphrinta okucashile ukudala umuzwa obambekayo wakho kokubili okunethezeka nokuhlonishwa.
The Recognition
About the Umklomelo Wegolide we-A' Design Award
By Beth Collagen Supplement Packaging iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. By Beth Collagen Supplement Packaging ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. By Beth Collagen Supplement Packaging idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensions & Packaging
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Production Technology
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Design Challenge
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Research
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Project Duration
- June 2020-July 2021, Sydney Australia
- Operation Flow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- Team Members
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
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