Jinlongquan Ukupakishwa Kukabhiya by Jin Zhang

Jinlongquan Ukupakishwa Kukabhiya by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2022

Jinlongquan Ukupakishwa Kukabhiya

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Jinlongquan Ukupakishwa Kukabhiya

Ubhiya we-Jinlongquan uthemba ukwethula umkhiqizo osezingeni eliphakathi nophezulu ongakwazi nje ukudlulisa umlando omude womkhiqizo, kodwa futhi wenze abathengi bazizwe bekhwalithi enhle; abaklami basebenzisa imifanekiso ecebile ukuze babonise ama-hops, izindlebe zikakolweni, imiphongolo yewayini yokhuni, ubhiya, imithombo yamanzi nezinye izakhi, ukuze ukupakishwa kube nemfanelo eqinile yemboni kabhiya; okubaluleke kakhulu, imidwebo ihlanganisa uphawu lomkhiqizo wesithombe sikadrako wamaShayina esizeni sangaphambili se-Jinlongquan distillery ngo-1978, kanye nokuhlelwa kabusha kwefonti yelogo nokubomvu komkhiqizo, okwenza ukuqashelwa komkhiqizo okuqinile.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Jinlongquan Ukupakishwa Kukabhiya iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Jinlongquan Ukupakishwa Kukabhiya ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Jinlongquan Ukupakishwa Kukabhiya iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang