Johnnie Walker Limited Edition Ukupakisha Kwezipho ngu-Ofen Hu

Umdwebo Johnnie Walker Limited Edition Ukupakisha Kwezipho ngu-Ofen Hu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2022

Johnnie Walker Limited Edition Ukupakisha Kwezipho

ngu Ofen Hu

Iklayenti: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

58,010

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#138822

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Johnnie Walker Limited Edition Ukupakisha Kwezipho

I-Johnnie Walker Limited Edition iwumklamo wokupakisha izipho webhodlela lewhisky elakhishelwa uMkhosi we-Mid-Autumn eChina. UMkhosi we-Mid-Autumn yisikhathi esibalulekile sokuhlangana komndeni, ngakho izindikimba ziyikhaya, ukuhlangana kabusha kanye nemizwa. Umklamo uthathele eminyango nasemafasiteleni ezakhiwo zendabuko zaseChina. Ibhokisi langaphandle livuleka njengomnyango okabili, livalwe yinkinobho kazibuthe maphakathi, bese liveza ibhodlela elingaphakathi. Kuvezwe ama-orchid, izimvemvane kanye namafu enhlanhla. Ebhokisini kusetshenziswe ukumbozwa ngegolide kanye nokusikwa nge-laser, kanti ebhodleleni kusetshenziswe ukushaywa ngesihlabathi (sandblasting).

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Johnnie Walker Limited Edition Ukupakisha Kwezipho iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Johnnie Walker Limited Edition Ukupakisha Kwezipho ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Johnnie Walker Limited Edition Ukupakisha Kwezipho idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Izilinganiso Nokupakisha: Length 15cm width 11.5cm height 36cm
Amathegi: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Ubuchwepheshe Bokukhiqiza: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Inselele Yokudweba: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Ucwaningo: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Ugqozi: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Ubude Bephrojekthi: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Ukuhamba Kokusebenza: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Amalungu Eqembu: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Amakhredithi Ezithombe: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd