Meiyitian Umsebenzi Oyinhloko Wokuphakisha Ohlakaniphile by Chong Peng is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IbhulonziUkupakisha· 2022
Meiyitian Umsebenzi Oyinhloko Wokuphakisha Ohlakaniphile
by Chong Peng
Client: Yili Group
Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #139341The Design
About Meiyitian Umsebenzi Oyinhloko Wokuphakisha Ohlakaniphile
Umbhalo Wencwadi: I-Meiyitian ingumklamo wokuphakisha ohlakaniphile oxhumanisa iphakethe elicindezelwe nomhlaba wamampinga wohlobo lwebhrendi. Iphakethe liphethe izinhlamvu ezingamamodeli amabili nangamamodeli amathathu ezisekelwe kumkhulumeli webhrendi, zakhe isilwane esiyisikhombisi sebhrendi. Abathengi bakopisha izinhlamvu ngohlelo lomakhalekhukhwini bese bengena emhlabeni wamampinga owakhiwe yibhrendi. Ngaphakathi kulo mhlaba wamampinga, kunikezwa imidlalo esebenzisanayo kanye nesistimu yokulungiselela idoli ngokwezifiso, futhi kungaqoqwa imiklomelo. Inhloso ukwakha ubudlelwane obusondelene phakathi kwebhrendi nabathengi abasebasha.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Meiyitian Umsebenzi Oyinhloko Wokuphakisha Ohlakaniphile iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Meiyitian Umsebenzi Oyinhloko Wokuphakisha Ohlakaniphile ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Meiyitian Umsebenzi Oyinhloko Wokuphakisha Ohlakaniphile iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Team Members
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
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