Granovita Ukupakisha kwe-Granola by Olga Takhtarova

Granovita Ukupakisha kwe-Granola by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2022

Granovita Ukupakisha kwe-Granola

by Olga Takhtarova

Client: Sot B&d

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Granovita Ukupakisha kwe-Granola

I-Granovita iwuhlobo lokupakisha kwe-granola. Ibhokisi lekhadibhodi lithatha indawo yesikhwama esiguqukayo esivame ukusetshenziswa kwe-cereal, okunikeza ukulawula okwengeziwe ngendlela umkhiqizo obonakala ngayo emashalofini. Indawo engabushelelezi yekhadibhodi isekela indikimba yempilo enempilo. Imifanekiso yezithelo nokusanhlamvu ichaza ukunambitheka kwezinhlobo ngazinye. Amabhajethi, imibhalo ekhombisa umuzwa nemibala eqhakazile kudlulisa umlayezo omuhle. Ikhadibhodi lingaguqulwa libe umvundiso, ngakho isixazululo sihlala silungele imvelo futhi siyashibhile. Ibhokisi ngalinye lilinganiselwa ku-160 nge-120 nge-40 amamilimitha.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Granovita Ukupakisha kwe-Granola iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Granovita Ukupakisha kwe-Granola ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Granovita Ukupakisha kwe-Granola iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.