Siela Umsebenzi Wokuqala: Iphakheji Yezinto Zokuhlobisa by Olga Takhtarova

Siela Umsebenzi Wokuqala: Iphakheji Yezinto Zokuhlobisa by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2022

Siela Umsebenzi Wokuqala: Iphakheji Yezinto Zokuhlobisa

by Olga Takhtarova

Client: Sot B&d

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Siela Umsebenzi Wokuqala: Iphakheji Yezinto Zokuhlobisa

Umbhalo Wencwadi: I-Siela ingumklamo wephakheji wohlu lwezinto zokuhlobisa zezingane. Umklamo usebenzisa ithumbu elimhlophe lokuplastiki elingu-75 ml, elihlotshiswe ngendlela yokuphrinta ngesikrini kanye ne-pad printing. Imifanekiso ehlotshisiwe ibekwe maphakathi nomklamo, futhi umlingiswa oyisiqashelwa oyodwa uvela ezindaweni ezahlukene nezimo zonke ohlwini lwemikhiqizo. Ukusetshenziswa kwemibala kusiza abathengi ukuhlukanisa imikhiqizo. Umbhalo wenziwe mncane kangangoba, umkhiqizo ofanele ungabonakala ngokushesha ehholo lokuthengisa. Indawo emhlophe igcina imifanekiso icaca futhi ibonakala kalula.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Siela Umsebenzi Wokuqala: Iphakheji Yezinto Zokuhlobisa iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Siela Umsebenzi Wokuqala: Iphakheji Yezinto Zokuhlobisa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Siela Umsebenzi Wokuqala: Iphakheji Yezinto Zokuhlobisa iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.