Buenandanza Umsebenzi Oyinhloko: Ipakheji Yamafutha E-Oliv by Antonio Cuenca

Buenandanza Umsebenzi Oyinhloko: Ipakheji Yamafutha E-Oliv by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2022

Buenandanza Umsebenzi Oyinhloko: Ipakheji Yamafutha E-Oliv

by Antonio Cuenca

Client: Buenandanza

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Buenandanza Umsebenzi Oyinhloko: Ipakheji Yamafutha E-Oliv

Umbhalo Wencwadi: I-Buenandanza iwuhlobo lwepakheji yamafutha e-oliv. Ibhodlela libonakala linezikhumba ezimbili: ingilazi enombala oluhlaza okwesibhakabhaka onzulu omnyama nelebula yephepha elimhlophe eliwugoqe wonke. Umbala onzulu oluhlaza okwesibhakabhaka uhambisana nokuzola, kanti ilebula emhlophe enesakhiwo iveza ukubukeka kwemvelo. Izimpawu zesiyingi netrayingogo, ezifakwe ngendlela yokugxivinda ngegolide, zikhumbuza uhlamvu lweoliv olucijile kanye ne-oliv esibumbeka njengeqanda. Izimo eziyindilinga kanye nengilazi enohlonze kudlulisa umqondo wekhwalithi. Ingilazi engacwazimuli evaliwe ivimbela ukukhanya futhi isize ekugcineni amafutha eqinile. Isivalo esingaconsi futhi esingagcwaliswa kabusha siqedela ibhodlela elincane futhi eliqinile.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Buenandanza Umsebenzi Oyinhloko: Ipakheji Yamafutha E-Oliv iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Buenandanza Umsebenzi Oyinhloko: Ipakheji Yamafutha E-Oliv ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Buenandanza Umsebenzi Oyinhloko: Ipakheji Yamafutha E-Oliv iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimensions & Packaging: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tags: packaging, design, package, branding
Production Technology: Tinted glass, paper label and stamping.
Design Challenge: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Research: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Duration: The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.