Shadlee Umsebenzi Oyinhloko: Ukupakisha Kwejusi by Mohammadreza Eslamparast

Shadlee Umsebenzi Oyinhloko: Ukupakisha Kwejusi by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2022

Shadlee Umsebenzi Oyinhloko: Ukupakisha Kwejusi

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Shadlee Umsebenzi Oyinhloko: Ukupakisha Kwejusi

Shadlee wuchungechunge lokupakisha kwejusi olwakhelwe izinongo zezithelo eziyisishiyagalombili, kufaka phakathi uphayinaphu, umango nesour cherry. Ibhokisi ngalinye lilinganisa amamilimitha angama-45 ububanzi, amamilimitha angama-45 ukujula, kanye namamilimitha ayi-130 ukuphakama. Imidwebo idwetshwa ngesandla ngesitayela se-cubism, bese iyaskenwa iphothulwe kukhompuyutha. Kusetshenziswa imibala eyisicaba ngoba indlela yokuphrinta ye-flexography ayikuvumeli ukushintshashintsha kwemibala. Iphakethe ngalinye libonisa ubuso obumangalisayo obunemininingwane efana namacembe, izithelo, izinsimbi zomculo noma izinto zezemidlalo. Umbala wephakethe ngalinye uhlobene nokunongwa kwalo.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Shadlee Umsebenzi Oyinhloko: Ukupakisha Kwejusi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Shadlee Umsebenzi Oyinhloko: Ukupakisha Kwejusi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Shadlee Umsebenzi Oyinhloko: Ukupakisha Kwejusi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.