Bethru Umsebenzi Oyinhloko Wokuphakwa Komkhiqizo Wokuhlanza ngu-Izabela Jurczyk

Umdwebo Bethru Umsebenzi Oyinhloko Wokuphakwa Komkhiqizo Wokuhlanza ngu-Izabela Jurczyk ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2022

Bethru Umsebenzi Oyinhloko Wokuphakwa Komkhiqizo Wokuhlanza

ngu Izabela Jurczyk

Iklayenti: Bethru

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#140558

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Bethru Umsebenzi Oyinhloko Wokuphakwa Komkhiqizo Wokuhlanza

I-Bethru iwuhlelo lokuphakwa komkhiqizo womndeni wokuhlanza olususelwa emaphilisini aqinile kanye nebhodlela lokuchaza elingasetshenziswa kaningi. Amaphilisi enziwe ngezinto zemvelo eziyi-93 ekhulwini futhi ayi-vegan, awahlolwa ezilwaneni futhi awanawo ama-microplastics. Iphilisi ngalinye linyibilika emanzini ompompi bese likhiqiza amamilioni angu-300 oketshezi lokuhlanza. Ibhodlela lokuchaza lithengwa kanye kuphela kodwa lisetshenziswe kaningi, okunciphisa imfucumfucu yephulasitiki. Amaphilisi asongwa ngephepha kanti amabhokisi enziwe ngephepha elingasetshenziswa kabusha. Imibala nezimo zokuphakwa kwalo mkhiqizo kutholakala emvelweni.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Bethru Umsebenzi Oyinhloko Wokuphakwa Komkhiqizo Wokuhlanza iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Bethru Umsebenzi Oyinhloko Wokuphakwa Komkhiqizo Wokuhlanza ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Bethru Umsebenzi Oyinhloko Wokuphakwa Komkhiqizo Wokuhlanza iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Izilinganiso Nokupakisha: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Amathegi: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Ubuchwepheshe Bokukhiqiza: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Inselele Yokudweba: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Ucwaningo: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Ugqozi: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Ubude Bephrojekthi: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Ukuhamba Kokusebenza: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Amalungu Eqembu: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Amakhredithi Ezithombe: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design