Altitude Series Ilebula Lewayini ngu-Yanhui Zhang

Umdwebo Altitude Series Ilebula Lewayini ngu-Yanhui Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2023

Altitude Series Ilebula Lewayini

ngu Yanhui Zhang

Iklayenti: Wuhan Pufine Creative Technology Co., Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#141117

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Altitude Series Ilebula Lewayini

I-Altitude Series iyilebula lewayini eyakhelwe amawayini avela esifundeni sase-Shangri-La futhi igqugquzelwe amamephu engcebo asezindabeni zamaqhinga okuhamba. Ilebula isebenzisa imephu yokuphakama ukuze ibonise ukuphakama okuphezulu kanye ne-latitude ephansi yendawo yokutshala. Amakhoordinethi kanye nezibalo zokuphakama zikhombisa ikhwalithi kanye nezinga lewayini ngalinye. Imibala emithathu ibhekise endaweni yendabuko, ngesiliva esimele iqhwa, okuluhlaza okwesibhakabhaka okumele ichibi kanye nokumnyama okumele isibhakabhaka sasebusuku. Amakhoordinethi egolide aphakanyiswe kancane enza izinga ngalinye libe lula ukulibona. Ukuphrinta nge-ultraviolet kusetshenziswa ephepheni elikhethekile elinamathekisheshi acolisekile agobile abonisa ukukhanya.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Altitude Series Ilebula Lewayini iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Altitude Series Ilebula Lewayini ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Altitude Series Ilebula Lewayini iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Izilinganiso Nokupakisha: Width: 90MM, height: 95MM
Amathegi: Shangri-La, treasure, map, poster, wine, packaging design
Ubuchwepheshe Bokukhiqiza: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Inselele Yokudweba: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Ucwaningo: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Ugqozi: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Ubude Bephrojekthi: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Ukuhamba Kokusebenza: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Amalungu Eqembu: Creative Director: Xia Ling
Designer: Wang Yang
Amakhredithi Ezithombe: Creative Director: Xia Ling