Wan Xiang Sheng Ukupakishwa Kwetiye by Huang Feng

Wan Xiang Sheng Ukupakishwa Kwetiye by Huang Feng is a highly esteemed winner of the very prestigious 2023 Umklomelo Wegolide we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IgolideUkupakisha· 2023

Wan Xiang Sheng Ukupakishwa Kwetiye

by Huang Feng

Client: Huang Feng

Umklomelo Wegolide we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Wan Xiang Sheng Ukupakishwa Kwetiye

I-Wan Xiang Sheng iyibhokisi lesipho letiye lamadwala lase-Wuyishan. Ibhokisi langaphandle lilingisa ukwakheka kweNtaba i-Wuyi futhi likhumbuza izimo zezwe zomdwebo wamaShayina. Uma ibhokisi limiswa ngokuqonda, umklamo wangaphandle ukhombisa umuntu ozindla ngokujula. Ibhokisi lenziwe ngephepha elikhethekile elinesimo sedwala esimpunga okukhanyayo, futhi ukuphrintwa nge-gravure, ukugxivizwa okuphakeme (embossing), ukugxivizwa okushonile (debossing) kanye nokugxivizwa ngokushisa (hot stamping) kuveza ukwakheka nesimo sentaba yetiye. Ibhokisi livuleka njengencwadi futhi liqukethe amaphakethe amabili amancane anamaphakethana amane etiye. Umklamo umema ukuzola kanye nombono ohlukile.

The Recognition

About the Umklomelo Wegolide we-A' Design Award

Wan Xiang Sheng Ukupakishwa Kwetiye iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Wan Xiang Sheng Ukupakishwa Kwetiye ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Wan Xiang Sheng Ukupakishwa Kwetiye idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
Dimensions & Packaging: Width 285mm x Depth 105mmx Height 105mm
Tags: zen, multiple angles, packaging, tea
Production Technology: Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process
Design Challenge: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
Research: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
Inspiration: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.
Project Duration: The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020
Operation Flow: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
Team Members: Design Director：Huang Feng
Image Credits: #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.