Borjomi Ukupakisha Kweshicilelo Esikhethekile by Antonia Skaraki

Borjomi Ukupakisha Kweshicilelo Esikhethekile by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2023

Borjomi Ukupakisha Kweshicilelo Esikhethekile

by Antonia Skaraki

Client: Borjomi

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Borjomi Ukupakisha Kweshicilelo Esikhethekile

Ukuzamazama okunamandla, izibani zomlilo ezihlomisa isibhakabhaka saseBorjomi, kanye nomlingiswa onobukho obunamandla, inhlengethwa. Umsimbithi oguqulwe waba yisimboli yamasiko aseGeorgia. Umfanekiso ocacile we-"Umvuseleli Omkhulu". I-Borjomi igqoke ukukhanya kwemikhosi, kanti inhlengethwa iyaphakama isuka enqonsini, iphuma emanzini asheshayo. Ngakuyo, isiphambano saseBolnisi emanzini, isikhungo sokuphila. Imigqa yomchilo ihlanganiswa nemigqa yezibani zomlilo eziqhumayo, igcizelela ukunyakaza. Umbala obomvu wenza umkhosi ube namandla kakhulu, kanti amanzi aphazanyiswa amagingqa okuzamazama kokudala.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Borjomi Ukupakisha Kweshicilelo Esikhethekile iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Borjomi Ukupakisha Kweshicilelo Esikhethekile ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Borjomi Ukupakisha Kweshicilelo Esikhethekile iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris