Kellipops Ukupakisha by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2023

Kellipops Ukupakisha

by Antonia Skaraki

Client: Viap

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kellipops Ukupakisha

Ukuzithokozisa; Isifiso; Ushokoledi kuphela. Cabanga ngo-Charlie and The Chocolate Factory. Usuku lapho lwaluzobukeka kanjani? Amaswidi kashokoledi ayophuma emagobolondo awo futhi ngamandla amangalisayo, ayodansa eduze kwakho, ekubiza ukuthi udanse nawo futhi uwenze awakho. Okokuqala, abadizayini bababona ngokucabanga kwabo futhi babezwa edubula. Babukele kuwo emagobolondo awo futhi akhuluma emphefumulweni. Bese bewadizayina. Ngomsindo wawo, isakhiwo sawo, izakhi zemvula, kanye nemibala enamandla emenyezela isifiso esingapheli kuwo.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Kellipops Ukupakisha iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Kellipops Ukupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Kellipops Ukupakisha iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Dimensions & Packaging: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tags: Rebranding, packaging design, snack, chocolate snack
Production Technology: Plastic Doypack
Inspiration: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Duration: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Team Members: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas